Blue Ant Media taps Stephanie Atlas to grow digital brands

The former Nat Geo exec will lead digital and social media strategies for Love Nature and ZooMoo in a newly created role based out of Washington, D.C.

stephanie-atlas-01Blue Ant Media has hired former National Geographic exec Stephanie Atlas (pictured) to lead digital programming and strategies for its Love Nature and ZooMoo brands.

In the newly created role of VP, digital content and programming, nature and kids, Atlas will oversee programming and launch strategies for Love Nature and ZooMoo’s digital streaming content, as well as social media campaigns for both brands to “maximize engagement and drive subscriber growth.” Atlas will be based in Washington, D.C., and report to Greg Kampanis, SVP and general manager, digital, Blue Ant Media global networks.

Atlas has more than 14 years of experience launching digital and social media campaigns. She previously served as senior director, culture and exploration at National Geographic, where she led a digital brand launch of stories relating to culture and the natural world. She also helped launch its first digital series Wild_life and created the branding of its interactive daily magazine and Snapchat Discovery. She most recently opened the firm Atlas & Co., where she designed social media campaigns on peacekeeping and charitable causes.

The new role will allow Blue Ant Media to “optimize our programming across multiple platforms, further reinforcing Love Nature and ZooMoo as truly platform agnostic brands,” said Kampanis, in a statement.

Blue Ant Media recently boosted the exec team at its global production arm Blue Ant Studios. The company tapped Laura Michalchyshyn as its chief creative officer and co-president of content production and hired Jennifer Harkness as SVP of unscripted content.