Deals: Crave, Wattpad, Seven24, Blue Ant Media

Air Canada inks a new partnership with Crave, Wattpad extends to the Netherlands, Blue Ant Media unveils three new partnerships, and more.


Air Canada has launched a partnership with Bell Media’s streaming service Crave to air its content on the airline’s in-flight entertainment service. The deal includes Crave original content, such as Letterkenny, as well as programming from Starz, Showtime and Comedy Central. Air Canada is also extending its music library with Canadian audio service Stingray, increasing its total content selection by 50%.

In other Bell Media news, Crave has also announced that Letterkenny animated spinoff Littlekenny (pictured) will debut on June 28, ahead of Canada Day weekend. All six episodes will be available to stream on Crave and SnackableTV.


Wattpad’s global footprint continues to grow with a new partnership with Netherlands-based NL Film. The Dutch prodco will have first-look rights to adapt Dutch-language stories created on Wattpad, with a focus on YA series and films. NL Film is owned by EndomelShine Nederland. The deal is the latest of several international partnerships struck in 2019, including with India investment firm Times Bridge, talent agency Huayi Brothers in South Korea and a first-look deal with Sony Pictures Television in the U.S.

Blue Ant Media

Toronto-headquartered Blue Ant Media announced three new partnerships at its 2019 Upfront this week, striking deals with AVOD Xumo, Diply and MobileSyrup. Via these new agreements, Blue Ant Media will represent Xumo’s impressions in Canada, Canadian tech site MobileSyrup and sales for female-focused, millennial news site Diply. Jamie Schouela, president, Canadian Media at Blue Ant Media told Playback Daily that the strategy behind its deal with Xumo is to take advantage of growing viewer consumption of AVOD content.

“Our general hypothesis is that general consumers are going to buy a couple of those things and subscribe to those services but ultimately are going to look to complement their subscriptions to streaming video services with what we look at as this adjacent AVOD content,” he said, noting that Xumo is easily available through connected TVs, offers premium brand-safe content and gives advertisers the chance to access audiences on commercial services.

Seven24 Films

Netflix has signed on for more Wynonna Earp. The Seven24 Films-produced series will have its third season premiere on the streamer on July 16 in the U.S. only. Netflix first acquired the series in 2017. The series is currently in production limbo, despite being renewed for fourth and fifth seasons by broadcasters Syfy and Bell Media’s Space channel. IDW Entertainment is the series’ international distributor.

With files from Media in Canada and Lauren Malyk