Media Ranch to represent DR Denmark’s formats catalogue

Media Ranch
The deal comes less than a month after Media Ranch opened its first Scandinavian office in Copenhagen.

Montreal producer-distributor Media Ranch has secured a partnership with Danish pubcaster DR to represent its television formats catalogue ahead of this year’s MIPTV market in Cannes.

Under the pact, Media Ranch will represent all DR formats internationally and create a special “DR Collection” category that will sit within its own formats catalogue. The move expands Media Ranch’s unscripted formats catalogue to include Danish factual entertainment formats The Manipulator, following hypnotherapist Jan Hellesøe as he manipulates a range of participants with ease; Hypnotize My Heart (pictured), which sees Hellesøe run psychological experiments to help people improve their dating lives; and talent series Design Star, which sees five designers in head-to-head competition to create a new piece of furniture.

Media Ranch will also represent Project Rembrandt (Helder TV for Dutch broadcaster NTR), a talent show in search of the country’s best amateur painter working in the traditions of Dutch painter Rembrandt; Masterpiece (POSVIDEO for Avrotros Netherlands), which sets out to reconstruct eight of the most diverse Dutch ‘masterpiece’ paintings; reality series In the Car (Pandora Formats for Teleticino Switzerland), following five people who live in a small car over a 10-day period; and hidden camera prank series Surprise Surprise (produced by PRAM in Canada).

The partnership follows the recent launch of Media Ranch’s first Scandinavian office in Copenhagen, Denmark. Louise Juel Severin, former DR formats sales manager, will head the new operation as its VP of sales and acquisitions for Scandinavia.

This past January, Media Ranch and U.S. producer-distributor GRB Studios inked a strategic partnership designed to expand the original IP and international distribution operations of both companies.