Well-known Canadian film industry exec Naveen Prasad has been named president of Vice Canada, as Vice Media on Thursday unveiled a long-term content and media sales partnership with Bell Media.

Under the agreement, Bell Media becomes the exclusive Canadian broadcaster of all new original programming from Vice’s U.S. linear network, Viceland, as well as picking up rights to more than 650 hours of content from Vice’s library. Bell Media said the programming will launch across a number of its platforms, including a Vice-branded collection on CraveTV and on its short-form video app SnackableTV, starting this fall.

In addition, The Movie Network (TMN) has commissioned a sequel to the Vice documentary Dopesick, entitled Dopesick2: The Future of Addiction. The companies said they will explore additional copro opportunities for Bell Media platforms in Canada and Vice platforms globally, as well as forming advertising sales relationship that combines their various capabilities.

The deal with Bell Media follows earlier partnerships such as a deal that sees Vice News Tonight airing on both Much and HBO Canada.

Domestic operations for Vice Canada, the Canadian-born, U.S.-based media company, have been in transition since the company announced in January its partnership with Rogers Media was ending. The relationship had seen the two companies partner on a Canadian linear channel, since shut down, and Vice Canada studio business.

Prasad will be overseeing all lines of business operating under Vice Canada, including studio, digital media and Virtue, the company’s in-house creative agency.

Prasad is a seasoned exec, having held various senior roles at distributors Alliance, eOne and Elevation Pictures since 2005. In January 2018, he announced he was leaving Elevation Pictures to launch a prodco with director Jamie Dagg. He has been consulting with Vice Canada on its studio business since March.

The past year has seen a large-scale overhaul in Vice Media’s senior ranks, following allegations of sexual misconduct against former president Andrew Creighton and chief digital office Mike Germano. In March, co-founder and CEO Shane Smith stepped down from his leadership role and is now executive chairman.

Since then, the company has pledged to reform its corporate culture and hired powerhouse TV exec Nancy Dubuc, former CEO of A+E Networks to lead the charge as its new CEO. The company has also hired Dominique Delport, the former global managing director at Havas Group and head of Vivendi Content, as its new CRO and president of international.

with files from Regan Reid