In a fitting pairing, home-shopping giant Amazon has acquired the streaming rights to LaRue Entertainment’s The Amazing Gayl Pile for its Prime Video platform in the U.K., Japan and Germany.

Created by Brooks Gray and Morgan Waters, Gayl Pile follows a man determined to rise to the top of the home shopping world. The dark comedy won 2017 Canadian Screen Awards for best digital series and best direction in a digital series.

LaRue Entertainment distributes the scripted comedy in partnership with London, U.K.-based Limonero Films, which acquired the sales rights to the series last fall.

The show airs on CBC Comedy in Canada and was recently renewed by the pubcaster for a fourth season at its May upfronts. It airs on NBCUniversal’s comedy streaming service Seeso  in the U.S. and was the first Canadian series picked up by the SVOD.

Season one of the oddball comedy debuted on the YouTube channel JASH in 2014. At the time, LaRue principals King and Ferguson made the decision to put the series on YouTube for free in order to gain exposure for the series and build audiences with JASH subscribers. The tactic worked and, with season two complete, NBC-owned Seeso, which was at the time adding content to its library, acquired seasons one and two and also commissioned a third season.

With Seeso now bankrolling a portion of season three, stars such as Jon Hamm (Mad Men) and Jack McBrayer (30 Rock) were added to the series. Following the season-three launch on Seeso, CBC acquired all three seasons of Gayl Pile and commissioned a fourth season, which will stream online early next year on CBC Comedy in Canada.

The series is executive produced by Paul Scheer (The League), co-creators Gray and Waters, LaRue’s Matt King and Andrew Ferguson, Tinu Sinha, Becca Kinskey and Tom Spriggs.