9 Story acquires Brown Bag Films

Dublin-based Brown Bag Films, which produces animated kids series such as Octonauts (pictured) and Doc McStuffins, is now under the 9 Story Media Group umbrella.

Toronto-based kids producer and distributor 9 Story Media Group has acquired Irish animation studio Brown Bag Films, the companies announced Tuesday.

The deal marks the first acquisition for 9 Story after media entrepreneur Neil Cort and Zelnick Media Capital made an equity investment in the company last year. The terms of the Brown Bag Films acquisition were not disclosed.

Dublin-based Brown Bag Films will retain its brand following the acquisition. Cathal Gaffney, founder and CEO of Brown Bag Films, and founder and creative director Darragh O’Connell will continue to lead Brown Bag following the acquisition.

Brown Bag Films, which also has a studio in Manchester, England and an L.A. office, is the company behind several popular animated kids series including Octonauts, Bing Bunny, Henry Hugglemonster and Doc McStuffins, which recently won a Peabody Award. Brown Bag Films is currently aiming to hire an additional 50 staff as it looks to reach new markets.

Brown Bag Films is known for its work in 3D animation, while 9 Story Media Group had a stronger focus on 2D animation. The deal allows 9 Story to expand its global footprint and for the two companies to combine their animation expertise, Vince Commisso, president and CEO of 9 Story Media Group said in a release.

“This transformative transaction extends our footprint into Europe, broadens our content offering to distribution partners and audiences worldwide, combines best in class CGI and 2D, and optimally positions the company for tremendous growth. We look forward to having Cathal, Darragh and the Brown Bag team, join the 9 Story family,” Commisso said in a statement.