Spin Master inks licensing deals with DreamWorks Animation

Copied from Kidscreen - Noddy Toyland Detective
The Toronto-based toyco has acquired the master toy licence for Noddy (pictured) and renewed its licensing deal for DWA's How to Train Your Dragon franchise.

Toronto-based Spin Master has announced two deals with DreamWorks Animation, one that sees the toyco pick up the master toy licence for upcoming preschool reboot Noddy, Toyland Detective, and another to renew its licensing deal for DWA’s How to Train Your Dragon franchise.

For TV series Noddy, Toyland Detective, Spin Master will release a range of toys (figures, playsets, vehicles, games), slated to hit shelves in fall 2016.

Created by children’s author Enid Blyton in 1949, Noddy made his first appearance in Noddy Goes To Toyland, published in 1949. In the upcoming series, which is slated to debut on France 5 next spring, Noddy has a more contemporary look and a newly-established role as Toyland’s detective.

Commissioned by France Television, Noddy, Toyland Detective is produced by Gaumont Animation in association with DreamWorks Animation Television.

In addition, Spin Master has renewed its global license for DreamWorks Animation’s How to Train Your Dragon franchise.

As part of the continued license, fans of the franchise can expect to see a variety of new toys, including figures, playsets, plush and flying toys. Toys supporting How to Train Your Dragon 3 will be on shelves worldwide when the third installment of the franchise is released, which is currently scheduled for June 2018.

From Kidscreen