BroadbandTV bolsters kids biz with YoBoHo acquisition

The multi-channel network has 27 YouTube channels, including preschool and K-12 educational network HooplaKidz.

shahrzad_headshot_broadbandtvBroadbandTV continues to expand in the YouTube space, this time acquiring kids-focused multi-channel network YoBoHo.

Vancouver-based BroadbandTV did not disclose what it paid for the rival MCN, beyond noting it is an “eight-figure deal” in an email to Playback Daily.

YoBoHo, which has 27 YouTube channels including preschool and K-12 educational network HooplaKidz, brings to the table 8,000 kids videos that target kids and family audiences and are produced in-house.

“We’re very pleased to conclude the acquisition of a top player in the kids space at a time when the kids content vertical is experiencing burgeoning growth,” said Shahrzad Rafati, founder and CEO of BroadbandTV in a statement (pictured, above).

The Canadian online player said YoBoHo is headquartered in Vancouver, but has the bulk of its operations in Mumbai, India, in addition to  digital content teams in Los Angeles and London.

After the transaction, BroadbandTV expects to secure an average 4 billion monthly views for its content, cementing its status as a major non-music YouTube network.

The Canadian company will also make a “multi-million dollar” investment in YoBoHo, according to the company, to expand its library of original content, broaden its international footprint and diversify its revenue streams.

YoBoHo’s 55 employees will join BroadbandTV.

RTL Group, the European TV network that two years ago bought a controlling stake in BroadbandTV, financed the YoBoHo acquisition.