D360, RTR Media pen lifestyle-focused first-look deal

Distribution360 (D360) has signed a multi-title first-look deal with Toronto-based prodco RTR Media that will give D360 access to the latter’s development slate for digital and television lifestyle properties.

RTR Media, which is also based in Toronto, is known for such lifestyle programming as the HGTV Canada series Income Property (pictured) and a W Network web series entitled Get Ready with Rachel. The company also produces YouTube channels such as Coral TV and Domestic Geek.

D360 – which is owned by media company marblemedia – describes its mandate as “the full monetization of television and interactive content.” The deal illustrates the company’s push to grow its unscripted portfolio on both television and digital platforms, it said in a release.

– from Realscreen