Rogers Communications’ Guy Laurence unveils change strategy

A revamped executive suite is part of Rogers 3.0, a multi-year plan to boost company earnings momentum and customer service.
Guy Laurence

Rogers Communications’ media division under president Keith Pelley remains intact, but much else at the Canadian wireless and cable giant will change as newly installed CEO Guy Laurence on Friday unveiled a multi-year plan to improve company earnings momentum and customer service.

Communications topper Rob Bruce will leave at the end of the year, and oversee the consumer business unit until then.

Rogers earlier announced that EVP of regulatory Phil Lind will step away from the executive suite, and remain as a consultant to the company for three years.

Earlier this week, Rogers also said a restructuring of the marketing division will see EVP marketing and CMO John Boynton and SVP of brands Shelagh Stoneham leave the company.

Dale Hooper becomes Rogers’ chief brand officer, responsible for brand management, while Larry Baldachin is named interim president of the enterprise business unit and Mike Adams becomes interim chief customer officer.

“This structure will help streamline the organization, clarify accountabilities and make us more agile,” said Laurence in a statement on Friday.

“We will focus on fewer, more impactful initiatives and execute with more precision to deliver on our game plan,” the former Vodafone UK head added.