Canadians watching more video, TV on mobile: comScore

The 2014 Canada Digital Future in Focus report also found that Canadians are watching more online video than Americans.
Copied from Media in Canada - Phone

Canadians are watching more television and video on their mobile devices, and also spend more time watching online video than Americans, a new study from comScore has found.

According to 2014 Canada Digital Future in Focus, 50% more Canadian mobile subscribers watched television or video on their mobile devices almost every day in December 2013 than in December 2012.

The study also found that there was a 50% increase in December 2013 over December 2012 in the number of Canadian mobile subscribers who used their mobile device to watch video at least once a week, as well as a 21% increase in those watching video on their mobile device one to three times a month.

When it came to the types of videos watched by mobile subscribers, there was a 34% increase in the amount of web-based videos viewed by mobile subscribers in December 2013 in comparison to December 2012, the report found. The same year-over-year increase was found when it came to the amount of live or on demand television mobile subscribers watched. Forty-one per cent more Canadian mobile subscribers also watched paid or TV video in December 2013 than in December 2012.

Canadians also, on average, watched 1,769 minutes of online video per month in the fourth quarter of 2013, compared to 1,237 minutes watched in the same time frame in the United States.  Online videos reached 74% of the population in Canada, versus 63% of the population in the U.S.

The study also found that 30.8% of Canadian smartphone subscribers used their smartphones while watching television in December 2013, while 35.5% of Canadian smartphone subscribers used their tablet while watching television.