Sponsored twists, Divergent games on Big Brother Canada

Ratings are in for the first week of Big Brother Canada on Slice, which features sponsored content such as a game based on the eOne-distributed blockbuster Divergent.
Copied from Media in Canada - SLICE - Big Brother Canada reveals season two houseguests

Big Brother Canada has announced its first batch of sponsors and ratings for season two of the popular reality series.

As of Tuesday March 11, the series, as well as Big Brother Canada Side Show and Big Brother Canada After Dark, had reached 3.1 million (2+) viewers combined on Slice since the March 5 premiere, while BigBrotherCanada.ca has garnered eight million page views to date, according to BBM Canada and Omniture data.

Big Brother Canada is produced by Insight Productions, in association with Shaw Media.  John Brunton and Barbara Bowlby executive produce for Insight, with supervising producers Erin Brock and Sue Brophey, and senior producer Eric Abboud.

In keeping with the growing trend of embedded sponsorships, Big Brother Canada features a variety of advertiser integrations this season, including returning sponsor The Brick  furnishing the house where contestants stay and new sponsor Twistos, a PepsiCo brand, which is sponsoring the season’s “twists.”  Aptly titled “Twistos Twists,” the sponsorship sees fans vote to affect the series in different ways, including choosing which houseguest from the secret room will join the main house.

As of yesterday, the show had drawn over 250,000 combined votes from fans for The Brick and Twistos activations.

The series also held its first-ever two-part POV competition sponsored by the film Divergent, which is distributed by eOne Films in Canada. Houseguests competed to stay in the game in a post-apocalyptic obstacle course inspired by the film.

Big Brother Canada airs three nights a week on Wednesdays, Thursdays, and Sundays at 9 p.m. on Slice. The Big Brother Canada Side Show airs Thursdays at 10 p.m. Big Brother Canada After Dark airs seven days a week from 2 a.m. to 5 a.m. ET and 11 p.m. to 2 a.m. PT. The most-watched episode of season one drew 757,000 (V2+) viewers to the show.

- From Media in Canada