Pierre Karl Peladeau to run for political office in Quebec

One year after stepping down as president and CEO of Quebecor and Quebecor Media, the media mogul (pictured) will run for the Parti Quebecois in the April 7 election.
Pierre Karl Peladeau

A year after he stepped down as president and CEO of Quebecor Inc. and Quebecor Media Inc., Pierre Karl Peladeau is running to become a provincial MP for the separatist Parti Quebecois in Quebec.

“Today, I make the choice to serve Quebecers, and to devote myself to the economic prosperity of Quebec,” Peladeau said Sunday during a press conference in Saint-Jérôme, Quebec, where he will run as a candidate.

The Quebec media giant remains on the Quebecor board to oversee corporate strategy at both companies as chairman of Quebec Media, and of private broadcaster TVA Group and vice-chairman of Quebecor.

Day-to-day control of Quebecor and Quebecor Media has gone to Robert Depatie.

Peledeau, while campaigning for Quebec sovereignty, still controls around 30% of Quebecor stock, and that minority holding is expected to go into a blind trust should he be elected on April 7 to the Quebec legislature.