William F. White unveils February Freeze during deep freeze

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Points to Whites Digital Sales & Service Inc. for holding its 13th annual pre-NAB technology showcase, February Freeze, yet again next month in Toronto.

But to make up for somewhat unfortunate timing to announce the event on Tuesday during extreme winter woes, White’s national director of technical support and development Mike Harwood on Tuesday was talking lubricants, hydraulic fluid heaters and battery-powered socks to help keep the cameras rolling in the Canadian production sector during the deep freeze.

“That’s part of William F. White’s job, to make sure the equipment we send out works in any conditions,” Harwood said.

To avoid the extreme cold ending a shooting day, Harwood said hair dryers and cooler bags with heating packs are used to keep equipment warm, and exterior propane heaters and tents help shield cast, crew and other creative from bitter wind chills outdoors.

And just as cars are plugged into block heaters so they can still start in sub Arctic temperatures, White’s installs heaters and specially treated hydraulic fluid in its dollies, generators and other equipment to keep them cranking over through the extreme cold.

“We don’t want to get phone calls saying our generator or power supplies failed and cost someone a day’s shooting,” Harwood insisted.

That said, White’s will go indoors at the William F. White Centre in Toronto for the February Freeze on Feb. 4.

The 13th edition of the technology showcase will feature the latest screen-based technologies and advancements.

Last year’s event brought in wares from around 30 major motion picture, broadcast and live entertainment industry suppliers.

This year’s February Freeze will spotlight the new lighting fixtures, dimming, control, camera support, audio, video, rigging, fabric, gels and lamps and other equipment widely used in the film, TV and digital production sectors.

Cameraman image via Shutterstock