How Rogers Media will drum up digital numbers for Grammys

The multiplatform coverage for music's big night aims to exploit the media group's varied TV, radio, print and online brands. 2013-1

Rogers Media is looking to spin the cross-platform numbers for its upcoming Grammys 2014 coverage with the unveiling of its website.

The digital hub aims to realize the the vertically integrated benefits of the media’s giant’s varied TV, radio, print and online brands, starting with the Grammys nominations concert on Dec. 6.

Rogers Media earlier this year grabbed the Canadian rights to the Grammys from the CBS feed away from Shaw Media.

The multiplatform experience for on desktops, tablets and other mobile devices aims to exploit interest in music’s big night.

“The Grammys continue to be one of television’s most-watched entertainment events and through this new multiplatform hub, for the first time, Canadian audiences have the opportunity to take in the Grammy experience in a whole new way,” said Scott Moore, president, broadcast, Rogers Media, in a statement.

The 56th Grammy Awards will air live on City on Sunday, Jan. 26, 2014.