IdeaBOOST unveils latest industry disruptors

The Canadian Film Centre's business bootcamp rolled out its latest cohort of digital entertainment start-ups in Toronto.
IdeaBoost 2013

Should you be afraid by the Canadian Film Centre’s latest industry disruptors, all graduates of IdeaBOOST, its business bootcamp?

“Corus, Shaw and Google aren’t scared of them. They’re embracing them,” Ana Serrano, the CFC’s chief digital officer, told Playback Wednesday night in Toronto as she unveiled the third IdeaBOOST cohort and the five companies that came through its second production lab.

Serrano said the second cohort’s pitch to potential industry partners and investors at the Steam Whistle Brewery followed a four-month program where they learned to navigate the digital landscape, and securing the right tools and the right network of mentors and partners to embrace new ways of thinking where art meets technology.

The latest launches from IdeaBOOST included Wondreur, a story-driven e-tailing app for modern artists, Instaradio, a streaming radio app for smartphones, and Motion Panels, an app to turn graphic novels into digital animation for mobile devices.

“It’s an app that turns content into comic books, and transforms the comic book,” Melch Valimento said of Motion Panels, whose start-up came through IdeaBOOST to hone its business plan to better target consumers and investors.

He added $250 million was spent on digital comics in 2011, “so we’re sitting in the space between comic books and animation.”

The latest IdeaBOOST graduates also include Alert TV, an online system that allows TV producers to better measure and target audiences, Lightning Platform, a cloud-based platform for code developers, and Bemused Network, a community-based entertainment discovery app.

The third IdeaBOOST cohort includes Bublcam, a digital camera that captures a panoramic view, L.A.R.G.E., a tool kit for location-based and augmented reality experiences, RadioMogul, which creates internet radio stations, and Think Dirty, a mobile app for reading beauty products.

Also in the third cohort is uMentioned, a location app for flirting, and Weirdwood Manor, a storytelling app.

Photo:  Olivier Berger and Sophie Perceval pitching Wondereur