CHCH TV’s Tiny Talent Time reaches out to sponsors and advertisers


CHCH TV sees a Tiny Tim-sized opening for advertisers as it invites them to hawk their wares while tap-dancing tots and pint-sized magicians appear on a resurrected family variety show.

Indie broadcaster Channel Zero, which operates CHCH-TV in Hamilton, Ontairo, is bringing back the Tiny Talent Time show as part of its 60th anniversary celebrations with eight 30-minute episodes from June 7, 2014.

And CHCH-TV is reaching out to sponsors to align themselves with the Tiny Talent Show brand, including participating in the initial casting call, or become a presenting sponsor, complete with TV promo spots and billboards.

CHCH-TV also plans to emblazon the green room with a sponsor’s brand, and present the tiny tots that appear on TV with product or brand-named cash prizes.

The backstage presence of Tiny Talent Time will also include sponsor products and signage in the make-up room, with advertisers to collaborate with CHCH to produce custom product demos on how certain hair and makeup looks can be achieved.

The updated Tiny Talent Time hold its casting call early in the new year, ahead of a summer run.