Stingray Digital inks deal with Universal Music Group

Copied from Media in Canada - AlbertEric

Stingray Digital, a Montreal-based multi-platform music service provider has announced it has signed a content agreement with Universal Music Group.

The deal grants Stingray access to Universal’s library of music videos and concert videos from artists like Lady Gaga, Kanye West and Jay Z, allowing the company to offer the content across its Galaxie radio and music video services, as well as its ConcertTV VOD service, all of which are available online, on mobile and on TV.

Eric Albert, EVP, Stingray Digital, says that the deal is an extension of an agreement with Universal Music Group Canada, which was inked in 2010 and at the time only included music video content. He says the new agreement is part of Stingray’s aggressive international growth strategy, noting that the company currently has a presence in about 60 countries and requires a deeper library if it is to expand its reach in these and other markets in Europe, the Middle East, Africa and Latin America.

He says that Stingray’s focus in Canada, where most cable providers already offer its services through digital cable, IPTV or TV-Everywhere platforms, will be on rolling out new services to help continue its growth.

He adds that Stingray’s services tend to appeal to adults in their 40s, given that younger adults tend to turn to YouTube for their music content.

According to Albert, Stingray’s services are available in about 10 million homes in Canada.

From Media in Canada