Imax inks deal with Ecuador’s Supercines

As part of the giant screen exhibitor's strategy to accelerate its growth in the South American market, it will open two theatres in Guayaquil, Ecuador's largest city.
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Imax Corporation has signed an agreement with Ecuador’s largest exhibitor, Supercines, for two Imax theatres in the city of Guayaquil, as the giant screen exhibitor accelerates its growth in the South American market.

The deal is part of Imax’s restructured master licence agreement with Giencourt Investments S.A., a member of entertaining and public gaming conglomerate the RACIMEC International Group, announced in January 2012.

That restructuring let Imax put its foot further in the door of the South American market, in terms of systems, sales support and logistical and administrative functions, while it let RACIMEC offer multiple deal structures, including revenue sharing, to prospective partners.

“Today’s agreement demonstrates that we are continuing to make inroads in South America – partnering with the top exhibitor in the country and bringing the Imax experience to premium sites,” said Imax CEO Richard Gelfond in a statement.

The Ecuador theatres will be located in construction projects in Guayaquil, the country’s largest and most populous city, where they will serve as “the entertainment anchor” in upcoming shopping centres, said Supercines executive president Johnny Czarninski in his own statement.