Cineflix Media scales back in Canada, boosts U.K. and U.S. production

A corporate restructuring will see Toronto unscripted toppers Simon Lloyd (pictured) and Joe Houlihan leave at the end of the year to form their own company, as programming development shifts more to Los Angeles and London.
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A restructuring of the unscripted division at Cineflix Media will see Toronto toppers Simon Lloyd and Joe Houlihan leave at the end of the year to form their own shingle.

And the Montreal-based producer will scale back on Canadian production to focus more on higher-margin factual commissions out of the U.K. and the U.S. markets.

Lloyd, CEO of Cineflix Productions, and Houlihan, executive VP of programming, will remain with the company until the end of 2013, before leaving to launch their own production company.

Cineflix has not got around to considering whether to replace Lloyd and Houlihan.

Instead, Cineflix, which will continue to be headquartered in Montreal, is expected to sell more programming to Canadian broadcasters sourced out of the U.S. and the U.K.

That’s in line with current Canadian market trends where broadcasters are commissioning less pure Canadian content and looking for more programming they can partner up on when it comes out of Los Angeles.

In turn, Cineflix is seeing U.K. commissions like Trauma Doctors prove more financially profitable and more sellable into the international market.

“While producing Canadian content remains core to our business, the majority of our unscripted commissions are now led by U.S. and U.K. broadcasters and generate stronger international interest, which adds greater long-term value to our IP rights,” Cineflix Media CEO Glen Salzman said Friday in a statement.

The restructuring, which follows a string of earlier exits from Cineflix by Nick Godwin, Paul Heaney, Greg Francis and Gabrielle Free, comes as the company looks to bolster its creative teams in the U.S. and the U.K.

Jodi Flynn will now head up unscripted development and programming for the U.S. and Canada, while Charles Tremayne continues overseeing unscripted production in the U.S. and Canada from New York City.

Lisa Levenson will also develop and produce unscripted programming based out of Los Angeles.

Production activities will be shared between Los Angeles, New York and Toronto.

U.K. unscripted development and production will be led by creative director Rob Carey and managing director Camilla Lewis, whose recent credits include Trauma Doctors and Salvage Hunters.

And Chris Bonney, CEO of rights, will continue handling the distribution arm.