Digital Howard does online aftershow for The Project


Digital Howard is producing an online after-show for City and OLN’s The Project from Buck Productions.

The second digital project from the newly-launched digital studio after a digital extension of the Spin Off TV show for CHCH is a follow-up online series to air immediately after each episode of the upcoming doc-reality TV series.

Daniel Dales, co-founder and executive producer at Digital Howard, tells Playback  the format is bringing participants in The Project back for the aftershow, and allowing them to interact with the TV and online audience.

“They (participants) have not seen the (TV) content, so we will capture their raw reactions to what they were unaware of. That will allow the audience to fully engage with the characters that they see on the show,” he explains.

The Rogers Media one-hour reality competition series nine young people fly to Guatemala for what they assume is a dream vacation, only to find they are travelling into the jungle to help a local charity organization build a community centre.

“It’s Jersey Shore-meets-social conscience,” Dales says.

The digital extension will see The Project participants go beyond rehashing a TV episode to answering questions from fans online.

“What we think is new is actually allowing the home audience to engage with the people and feel part of the experience by being able to communicate with the people on screen and each other in real-time,” he adds.

Buck Productions is partner on the aftershow, which has financing from the Bell Fund.

Image from Buck Productions