Digital media producer Story 2.OH has inked a multi-platform deal with the CBC for the web series Ruby Skye P.I.
The pubcaster is to stream the teen/tween detective mystery series from creator Jill Golick starting in winter 2014, before combining ten web episodes of five to six minutes in length into a TV hour for broadcast.
Ruby Skye P.I. follows smart and sly teenage detective Ruby Skye (Madison Cheeatow, pictured) as she solves baffling mysteries with help from her tech-savvy sister, played by Marlee Maslov.
“The sky is the limit for Ruby,” said Golick in a statement Monday.
“We are thrilled to be partnering with CBC, and with a robust audience including over 2.5 million views and thousands of fans, Ruby is ready to go international across multiple digital platform,” she added with a reference to U.S.-based Seiffert Media Advisors tapped to help sell the Canadian web series into the U.S. market.
The CBC deal for Ruby Skye P.I. comes ahead of a third season of production to be stick-handled by executive producer Janice Dawe of Swing Media.