Lionsgate partners with IE on Hunger Games site

The site was built specifically for the Internet Explorer 10 platform, the companies said.
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Canuck-based mini-studio Lionsgate has partnered with Microsoft’s Internet Explorer to launch The Hunger Games Explorer, the branded online home for all things related to the Nov. 22 release of The Hunger Games: Catching Fire.

The site, which is said to feature a full array of social-media and fan-generated content-sharing technology, was built with Internet Explorer 10, according to a Lionsgate release (which may explain why Playback wasn’t able to open the site, found here: www.thehungergamesexplorer.com).

The site will serve as a social aggregation destination, allowing both official and fan-generated content to be pulled from multiple social media platforms. As well, users will be able to search, filter and share content directly from the site, according to a joint statement from the companies.

“With The Hunger Games Explorer, we wanted to change the game for how a movie can be extended to the web, providing an intensely immersive experience for fans,” said Roger Capriotti, director, Internet Explorer marketing, in a statement.