Craft Truck premieres first series, more in the pipeline

The online entertainment site aims to reach the filmmaking industry with their niche-targeted content.

On the heels of premiering its first series Through the Lens, Toronto-based Craft Truck is already working on its next projects: a second season of Through The Lens, and new series In the Cut and Tech Bites.

The online entertainment brand is a subsidiary of Toronto-based TV/film production company Sudden Storm Entertainment Ltd. and produces online content for the film and television industry.

“This is an amazing time to be producing content that connects with specific audiences,” said Jesse Ikeman, co-founder of Sudden Storm in a statement. ” The great thing about Craft Truck is its ability to focus on niches such as cinematography, editing, the business of film and more, and to service those niches with premium content.”

Through the Lens is the first Craft Truck production and features interviews with cinematographers as they discuss the craft of filmmaking, interweaving stories from their past with their outlook on the future of film. The first season (24 x 22 min) includes interviews with Gordon Willis (The Godfather, Annie Hall), Edward Lachman (Erin Brockovich, The Limey, pictured above), Peter Deming (Oz the Great and Powerful, Mulholland Dr.), Dean Cundey (Back to the Futre, Jurassic Park) among others.

While Craft Truck’s first series focuses on filmmaking as a whole, In the Cut will feature conversations with top film/TV editors while Tech Bites will highlight new and relevant products to the world of TV, film, broadcast and online media.

“Each of our series will have its own specific length, tone and format depending on the nature of the content. This is new media for a new audience, so we aren’t bound by the traditional time and format restrictions,” says Jeff Glickman, producer and host of Through the Lens.

Through the Lens, which premiered Feb. 7, is available at with a new episode released weekly.

Craft Truck is expecting to have In the Cut ready by the third quarter of 2013 and plans a second season of Through the Lens for late 2013.