MIPTV 2012: Electus takes worldwide rights to CBC competition series

Ben Silverman's digital studio will shop the international format rights to Canada's Smartest Person, from indie producer Media Headquarters.
Canada's Smartest Person group-small

The CBC reality competition series Canada’s Smartest Person could spawn local versions worldwide after the U.S. multimedia studio Electus acquired the global format rights.

The MIPTV 2012 announcement indicated Electus International, Electus’ global distribution arm, will be the worldwide distributor for the homegrown TV competition series from Media Headquarters Film & Television that recently debuted on the CBC.

Rather than finding the Canadian with the highest IQ or school grades, Canada’s Smartest Person finds someone with a new cleverness borne of multiple intelligences after undergoing a series of challenges along with three other finalists.

Hamilton Tiger-Cats offensive linesman Peter Dyakowski in March took the title of Canada’s Smartest Person.

Robert Cohen of Media Headquarters created and executive produced the CBC TV competition show.

The series was produced in association with CBC Television and Group M Entertainment, and received financing from the Bell Broadcast and New Media Fund owing to its social media extension.

Shari Cohen shared an executive producer credit, and Louise Wood produced.