Cameron Bailey has exchanged his co-director title at the Toronto International Film Festival for the new title of artistic director.

The move, while not changing Bailey’s duties, leaves Piers Handling as the sole director of TIFF, as well as CEO.

Bailey now holds the same title as Noah Cowan, who three years ago shifted from overseeing the annual September film festival to take the helm at Bell Lightbox, the festival group’s year-round home.

At the time, Bailey came on as co-director of TIFF, charged with programming the September film festival, while Handling continued to oversee the Toronto International Film Festival Group while also helping program the festival.

Handling on Wednesday pitched the title change for Bailey as signaling the film festival is closer to aligning itself with Bell Lightbox and its year-round activities.

“Today’s announcement is part of our ongoing efforts to become a fully integrated year-round film institution,” he said in a statement.

“While Cameron’s responsibilities remain unchanged, I believe that his new title will support our efforts to streamline and integrate our programming across all divisions within the organization,” Handling added.