Paul Roscorla has been promoted to EVP and COO at production equipment supplier William F. White International.

An employee at WFW for three decades, Roscorla was most recently VP of sales and marketing at WFW Vancouver.

He’ll report to WFW chairman and CEO Paul Bronfman, and oversee company operations coast to coast.

“His depth of knowledge, boundless enthusiasm and collaborative leadership style have earned him the respect of both colleagues and clients across the country,” Bronfman said in a statement on Roscorla’s promotion.