Anne-Marie Losique’s no Bimbo

Montreal, QC: Although she is already thoroughly exposed – in more ways than one – in her native Quebec, X-rated TV personality Anne-Marie Losique will show even more of herself in the forthcoming Adventures of a Real Life Bimbo.

‘It’s more of a mockumentary than anything else,’ says the veteran soft-porn producer (Sex-Shop, Sex-Shop Extreme) of the 6 x 30 reality show that recently wrapped in Montreal. ‘I’m poking fun at my image and the image people have of me.’

Although little known in English Canada, the giggly daughter of World Film Festival founder Serge Losique is a household name in Quebec, largely because of her seemingly fearless and often humorous exploration of the sex industry – as both a television host and a producer.

‘I’m smart and I work hard. But I’m also funny and sexy and I like to show skin,’ says Losique. She is wearing a transparent black lace tank top, spike heels and tight jeans as she sits on the set of Bimbo – her stark penthouse in downtown Montreal.

A TV crew, meanwhile, films our interview for possible use on her show.

With Bimbo, which will be broadcast on specialty channel Sextv, the thirtysomething star seeks to exploit her public image as a globe-trotting, sex-crazed television star.

‘Quebecers have this fantasy of what my life is like. They think I surround myself with naked women and that I drink champagne all the time,’ says Losique.

Bimbo is produced by Image Diffusion International, which she founded with husband Marc Trudeau in 1995.

This year, IDI is also making its first foray into fiction with Le Job, the Quebec version of the BBC’s cult hit The Office, set to air on Radio-Canada and ARTV in 2007. Le Job will star Antoine Vézina (Les Boys IV, Rumeurs) and Sophie Cadieux (Rumeurs, Temps dur). Losique says it was relatively simple to purchase the Quebec rights.

‘The Americans and the British tend to forget about [Canada’s] French-speaking territory. The Americans view Canada as their domestic market, but that doesn’t include us.’

At $200,000 per half-hour episode, The Office is one of the most expensive productions IDI has made to date. Bimbo costs roughly $100,000 per half-hour.

In 2004, Losique also bought the French-language rights to the hit Fox series The Simple Life, featuring Paris Hilton and Nicole Richie. Along with Quebec pop singer Jacynthe, Losique starred in her own version of the series for TQS – set in Quebec’s Eastern Townships – called La Vie rurale.

Her company produces more than 150 hours of television annually, mostly low-budget shows about the show business and sex industries for both the English and French pay-per-view and cable market.

For nearly a decade, Losique has hosted the weekly star-watching series Box-office, one of IDI’s biggest hits, for TQS and Musique Plus. She has also produced Écrans du monde, about the film industry, for TV5 Canada, and produced a slate of similarly themed, gossipy shows about the entertainment biz, such as Gros plan sur (Spotlight On) and Il a dit, Elle a dit (He Said, She Said).

While her flirtatious hosting style on Box-office has solidified Losique’s status as a Quebec media personality, her unabashed desire to show skin – both her own and that of others (particularly strippers and porn stars) – has made her infamous in this province. She has also conducted a series of notorious interviews with Ben Affleck, including one from the Hollywood star’s lap.

And then she hosts Hot Parade, which ‘counts down the top 10 hottest and sexiest things on the planet,’ and is chock-full of nude, big-breasted women. Losique also dreamed up and produced Culture du X (XXX Culture), which invites viewers to learn about Internet porn, including meeting the families of those who work in the industry.

In addition to traveling the globe interviewing people about movies and sex, Losique appears to spend a considerable amount of time staking out her territory in the Quebec star system. The brick of media clippings sent out with her press releases only goes back a year, but it’s two inches thick. A recurring theme in that media coverage is whether her success is due to her creativity and business acumen, or her willingness to expose her flesh.

Losique says she embraces and exploits her bimbo persona: ‘I’ve allowed that to happen. I have fun with it.’

Will viewers learn anything in her new reality show that they don’t already know?

‘I would say I am 50 percent me in the series. I am not acting in it. I am just being me. But that’s something I have always done, even when I am hosting.’