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Melanie Joly heads to L.A.

The Minister of Canadian Heritage will meet with execs from YouTube and the Academy, as well as the city’s mayor.

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Just For Laughs launches digital scripted series

Explaining to an Alien, an eight-part original web series, is the inaugural project produced through JFL’s new digital brand.

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How does YouTube stack up in Canada?

The Google-owned giant announced that users consume one billion hours of video per day on the platform globally.

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CMF, Google partner on Cancon initiative

A new YouTube channel, managed by BBTV, will host classic Canadian film and TV series from as early as 1995.

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How do seniors consume media?

New research from MTM shows older English speakers overwhelmingly subscribe to cable and use tablets over smartphones.

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Fibe TV1 preps influencer spotlight series TO Tubers

The Toronto-based influencers featured in the series have a combined YouTube following of 8.5 million subscribers.

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User experience expectations driving media innovation: report

Bots, dynamic pricing apps can help improve business and better the user experience, says the latest Key Trends report from the Canada Media Fund.

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YouTube opens Toronto studio

Mark Swierszcz has moved from Bell Media to Google Canada to lead the space, which was built in partnership with Toronto’s George Brown College.

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Using YouTube to build future OTT audiences

Banger Films’ Sam Dunn on how the prodco is using its BangerTV YouTube channel to build audiences and buzz around an upcoming OTT service by the same name.

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Cracking the discoverability conundrum

From Playback magazine: Ahead of this fall’s CRTC Discoverability Summit, a panel of six marketing and media experts weigh in on strategies for getting Cancon in front of Canadians.

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BroadbandTV bolsters kids biz with YoBoHo acquisition

The multi-channel network has 27 YouTube channels, including preschool and K-12 educational network HooplaKidz.

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CBC’s Richard Kanee on building a digi-first strategy

The CBC’s new head of digital for English Services sits down with Playback Daily to discuss how new viewer habits and content curation strategies are shaping its digital-first approach.