World Cup

Copied from Media in Canada - JakeNorman

Blog: Seven media lessons from the 2014 FIFA World Cup

Jake Norman, president and CSO of media agency Mindshare Canada, soothes his World Cup withdrawal in reflection.

Copied from Media in Canada - soccer-300x197

England vs. Italy is CBC’s highest rated World Cup stage match ever

An audience of 2.8 million tuned in to Saturday’s match, with audiences for all games tracking 60% higher than in 2010.