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Online comedy gatekeepers on crafting winning premium web video

Top TV and internet execs gathered to talk about cat videos that go viral, crowd-funding to kickstart projects and how long the funny should be to suit digital audiences.

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Stream wrap-up: The online content strategies that shined

The question of whether content creators should diversify or put themselves at the mercy of YouTube dominated debate at the world’s first internet TV market and conference in Santa Monica.

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Traditional publishers ramp up original video strategies

In a session about new original video heavyweights, Conde Nast’s chief digital officer talked about being nimble with his brand’s digital properties, while The New York Times video division said it is heavily investing in video.

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Digital networks see linear TV ripe for replacement

“Advertising dollars eventually follow eyeballs. The eyeballs are usually way ahead of the ad dollars,” said Maker Studios exec Chris M. Williams (pictured) at the Santa Monica internet TV conference.

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Stream: Tips on how to engage online

Digital experts from Geek and Sundry, FishBowl Worldwide Media (VP and GM David Beebe pictured) and ChannelMeter shared their best methods on how to build audiences, weighing in on the power and potential of assorted social media platforms.

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Alexander Manu on new behaviour space for digital content

The internet guru (pictured) said during his Stream keynote speech that entertainment content today must do more for consumers in an age when digital media can be accessed on multiple platforms.

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Why originated brand content is your best bet for Cannes Lions glory

Digitas exec John McCarus (pictured) told a Stream panel on online branded entertainment that premium content made, rather than sponsored, by a brand, has the best chance to win industry kudos.

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Online series creators urged to embrace video syndication model

To secure as broad an audience as possible, producers should go global and publish video on hundreds of web sites, rather than rely on one destination site (Chill’s Marc Hustvedt pictured).

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Case study: Yahoo!’s Burning Love as breakout online drama

The spoof of TV dating competition shows grabbed over 11 million views during its first season before jumping to the E! network.

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Crowdfunding 101: The Ghost Army

Concluding the series of crowdfunding case studies, we look at Rick Beyer’s doc The Ghost Army (pictured), which Kickstarted its way to a PBS premiere.

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Crowdfunding 101: “Linsanity”

As the STREAM conference kicks off today (June 3) in Santa Monica, we continue our crowdfunding focus by looking at the campaign for Linsanity (pictured), which raised more than US$160,000.

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Stream conference live stream: Listen to it here!

You can hear the main conference sessions streamed from our homepage as the world’s first marketplace and conference for internet TV originals gets underway in Santa Monica.