sponsorship

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Sinking Ship partners with ROM for cross-promotion of film, new exhibit

In a bid to boost the promotion and discoverability of Dino Dana: The Movie (2020) and the ROM’s blockbuster new dino exhibit, the parties hatched a symbiotic multi-year strategy.

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How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers. (From Strategy Online.)

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First and the furious: new sponsors step up for TIFF

A look at the role corporate sponsorships play in bringing TIFF to life.