social media

Copied from Media in Canada - tvShutterstock

Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube.

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Kirstine Stewart introduces Twitter Canada’s offerings

The former CBC EVP of English services unveiled Twitter Amplify, a platform for embedding content in Promoted Tweets.

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Canadian Social TV top 3 – week of Apr. 28

The final episode of Big Brother Canada‘s social media campaign notched a breakout 123,000 interactions last week, well trouncing both The Borgias and Bomb Girls online executions.

Canadian Social TV top 3 week of April 21

Canadian Social TV top 3 – week of Apr. 21

This week we see Big Brother Canada bested by pre-season-return Rookie Blue social media activity, while the Juno Awards also caused a spike of chatter.

Social TV top three week of March 24

Canadian Social TV top 3 – week of Mar. 24

This week we see how an across-the-board increase in Facebook-based interactions influenced the social TV marketshare of Big Brother Canada, Degrassi and Republic of Doyle.

Social TV top 3 week of Feb 24

Canadian Social TV top 3 – week of Feb. 24

This week we see how despite Big Brother Canada kicking down the social-media door with its debut during the period, perrennial performer Degrassi was still rated the top performer, according to Seevibes.

Copied from Media in Canada - OvertheRainbow

CBC’s search for Dorothy goes social

The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.

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eOne turns to Tugg to help release Iron Sky theatrically

The communal movie demand platform will allow U.S. moviegoers to request a screening of the film at their local cinema, using social media.

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Gillette Drafted gets social for season four

The branded entertainment series is adding in layers of audience engagement and a Drafted Boot Camp for the new season, which airs on The Score.