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CBC and Snap pair for two new series

This is CBC’s first dive into long-term news series on Snapchat, as opposed to event-centered programming.

Copied from Media in Canada - CBCshutterstock

CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

MIPCOM 2017 - CONFERENCES - MEDIA MASTERMIND KEYNOTES - RICKY VAN VEEN & DANIEL DRANKER / FACEBOOK

MIPCOM: New players, new opportunities?

As Facebook and Snap offer more insight into their original content ambitions, producers hoping for a windfall of new inventory for original commissions are likely to be disappointed.

Copied from Media in Canada - before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in North America in its opening weekend, was promoted through a three-step Snapchat campaign.