PBSUMMIT

PBSummit-Marketing

Hunger Games insider talks social media secrets

Marketing pros say that as consumers are increasingly empowered in the digital age, producers have to harness that power to promote their projects.

AlexanderManu-PBSummit

How to monetize digital content by pushing pleasure buttons

Innovation guru Alexander Manu told the Playback Summit that content producers need to encourage play in behavior spaces, much as Facebook, YouTube and Twitter already have.

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Unleashing the dragons

Ted Boyd, Rebecca Shropshire and Stephen Jurisic put project pitches (one pictured here) through their paces at the first annual Playback Summit.

PBSummitBrandedEntertainment

PB Summit: Approach branded entertainment with a consumer focus

Capital C’s Tony Chapman, Starcom Mediavest Group’s Bruce Neve and Bell Media Digital’s Jon Taylor discussed navigating the branded landscape.

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TV network toppers wrestle with industry quandaries

“It’s a strange world to have come off our most popular season,” Kirstine Stewart, executive VP of English Services at the CBC, told Playback Summit delegates of the recent government cuts at the pubcaster.