Olympics 2012

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How Rogers will recoup its $5.2B bid for NHL rights in Canada

Rogers Media exec and past Olympic Consortium president Keith Pelley discusses the broadcaster’s multi-platform advertising model.

Copied from Media in Canada - Copied from Playback - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today showcases prototypes of the London 2012 Olympic Torch to be carried by 8,000 inspirational Torchbearers.The winning design connects the London 2012 Olympic Torch Relay to each of the 8,000 Torchbearers and their community. The Torch's triangular, gold-coloured form is perforated by 8,000 circles representing the 8,000 Torchbearers and their stories of personal achievement and/or contribution to their local community which will be celebrated during the London 2012 Olympic Torch Relay.

More than five million Canadians took in live Closing Ceremony

The Olympic finale on CTV led into a preview of Anger Management, which brought in nearly three million viewers on the Bell Media channel.

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today showcases prototypes of the London 2012 Olympic Torch to be carried by 8,000 inspirational Torchbearers.The winning design connects the London 2012 Olympic Torch Relay to each of the 8,000 Torchbearers and their community. The Torch's triangular, gold-coloured form is perforated by 8,000 circles representing the 8,000 Torchbearers and their stories of personal achievement and/or contribution to their local community which will be celebrated during the London 2012 Olympic Torch Relay.

Olympic Broadcast Media Consortium plans cross-platform coverage

“When you get up in the morning, if you’re in front of a computer or TV, you’ll have a great amount of choice,” Adam Ashton, president of the broadcast consortium, tells Playback Daily.