Nathalie Cook

Copied from StreamDaily - cabbierichards

TSN leverages in-house production for Canadian Tire content deal

Nathalie Cook, TSN’s VP of sales and brand partnerships, discusses the broadcaster’s content deal for Sport Chek and the corporation’s namesake retail brand.

Copied from Media in Canada - Nathalie-Cook

Nathalie Cook named VP of sales for TSN

Cook (pictured) replaces Joe Carter, who retired in September, and takes her post effective immediately.

Plasma TV

TSN appoints two new execs

Both joining TSN after roles at Canada’s Olympic Broadcast Media Consortium, Mark Silver is appointed senior director, digital, while Nathalie Cook will take on the newly-created role of VP integrated marketing and partnerships.

Olympic Rings

Coke lands as first sponsor for Olympic Consortium

The beverage giant, famous for TV commercials that teach the world to sing, is re-signing with the Canadian consortium after the 2010 Winter Olympics in Vancouver and making its largest-ever sponsorship for a non-domestic Summer Games.