MTM

Copied from Media in Canada - tvShutterstock

Study says OTT vs. TV not a zero-sum game

A new report from MTM found 70% of SVOD users also have a traditional TV sub, with Crave and Amazon gaining share of household penetration.

shutterstock_TV 2

Visible minorities watch less TV, but Snap more: study

MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain TV programming.

shutterstock_TV

Skinny basic’s appeal is still slim: report

Plus, a separate report found that Canada’s BDUs lost 100,000 customers in the first six months of 2017.

shutterstock_TV

Who is cutting the cord in Canada?

Visible minorities, homes with young kids and those without landlines are most likely candidates for ditching cable, and other stats from MTM’s latest report.

Copied from Media in Canada - tvShutterstock

Cable fading and online TV rising: study

One in four 18-to-34-year olds and 28% of students have ditched cable entirely, and other stats on the state of television.

MUST LINK shutterstock_SVOD_laptop_movies

Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.

shutterstock_418680727

VR is still a niche in Canada: study

A study from MTM finds that virtual reality use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.

Copied from Media in Canada - tvShutterstock

Cable in decline, but still top TV delivery method: study

Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.

Copied from Media in Canada - seniorShutterstock

How do seniors consume media?

New research from MTM shows older English speakers overwhelmingly subscribe to cable and use tablets over smartphones.

Copied from Media in Canada - tabletShutterstock

Torontonians over-index on tablets, Montrealers love online video: Study

MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

Copied from Media in Canada - tvShutterstock

Binge-watching isn’t just for millennials: study

MTM’s new research finds the act is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

Netflix - MUST ATTRIBUTE - FLICKR CC

Netflix growth undaunted by local competitors: study

Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.