How do seniors consume media?
New research from MTM shows older English speakers overwhelmingly subscribe to cable and use tablets over smartphones.
Torontonians over-index on tablets, Montrealers love online video: Study
MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.
Binge-watching isn’t just for millennials: study
MTM’s new research finds the act is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.
Netflix growth undaunted by local competitors: study
Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.
Gen X loves wearables, tablets and traditional TV: study
Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.
The latest on Canadian TV subscribers: MTM
Cable TV is in decline and “TV My Way” remains an emerging category, according to the most recent numbers.
Video streaming up on tablets and smartphones: MTM
Streaming on both platforms has seen double-digit increases in the latest cellphone and tablet usage reports.
Nearly half of English Canadians watch Netflix: MTM
That figure is up from 21% in 2012, according to a sneak peek of Media Technology Monitor’s fall report.
Canadians are ‘content stacking’: Ipsos
New numbers from Ipsos Reid confirm most Canadians are not cutting the cord, but rather stacking content services on top of what they already have.
Where seniors are spending their media consumption time: study
A new Media Technology Monitor reports that seniors are more likely than younger people to watch TV and listen to the radio, but one-third also watch online video every week.
Families with children have more connected tech: study
Canadian Anglophones with children under 18 are more likely to have digital TV subscriptions, smartphones and tablets, according to a new report from the Media Technology Monitor.