MTM

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Cable fading and online TV rising: study

One in four 18-to-34-year olds and 28% of students have ditched cable entirely, and other stats on the state of television.

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Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.

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VR is still a niche in Canada: study

A study from MTM finds that virtual reality use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.

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Cable in decline, but still top TV delivery method: study

Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.

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How do seniors consume media?

New research from MTM shows older English speakers overwhelmingly subscribe to cable and use tablets over smartphones.

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Torontonians over-index on tablets, Montrealers love online video: Study

MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

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Binge-watching isn’t just for millennials: study

MTM’s new research finds the act is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

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Netflix growth undaunted by local competitors: study

Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.

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Gen X loves wearables, tablets and traditional TV: study

Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.

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The latest on Canadian TV subscribers: MTM

Cable TV is in decline and “TV My Way” remains an emerging category, according to the most recent numbers.

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Video streaming up on tablets and smartphones: MTM

Streaming on both platforms has seen double-digit increases in the latest cellphone and tablet usage reports.

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Nearly half of English Canadians watch Netflix: MTM

That figure is up from 21% in 2012, according to a sneak peek of Media Technology Monitor’s fall report.