Media Technology Monitor

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Linear and online content mix well: MTM study

According to a new report from Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.

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What’s the profile of a pirate? Findings of new study may surprise

According to a new MTM report, the demographic data of those who acquire content illegally may not be in line with common assumptions.

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From seniors to millennials, how Canadians are consuming content

MTM’s large-scale survey paints a picture of how English-speaking Canadians engage with media.

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Visible minorities watch less TV, but Snap more: study

MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain TV programming.

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Online-only TV viewership on the rise: report

But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.

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Profile of a binge watcher

They’re young, high-income and more than half have children at home, according to new research from MTM on people who marathon-view content.

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Netflix, IPTV on the rise in Canada: report

Nearly a third of English-speaking Canadians subscribe to Netflix, while the penetration of IPTV service continues to climb, says a new Media Technology Monitor report.

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Streaming media on smartphones on the rise: MTM

Smartphone owners are consuming more content than the rest of Canadians, on and off their devices, according to the new report.

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How smart TV users spend their media time: MTM

A closer look at how English Canadians are using internet-enabled TV sets that are fast becoming a standard feature.

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Who is watching Netflix in Canada?

New data from Media Technology Monitor offers deep demographic data on who is watching and how they are using the OTT VOD service.

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Video viewing makes up 29% of all time spent online: MTM

Media Technology Monitor’s analysis of the English-language market in Canada highlights the growing popularity of streaming video.

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Video viewing on tablets on the up: MTM

The latest Media Technology Monitor data shows that tablet penetration has reached 42%, with most using the devices to watch videos.