Mary Kreuk

Copied from Media in Canada - CBCFullScreenphoto

The CBC’s plan to integrate YouTubers

Execs from the pubcaster and Fullscreen on brand integrations, the need for more French creators and adding content to TV.

Copied from Media in Canada - MaryK

Former Bell Media VP lands at CBC

Mary Kreuk has been hired as a new executive director of multiplatform media sales at the pubcaster.

Copied from Media in Canada - MKreuk

More changes at Bell Media

Mary Kreuk (pictured) has departed as VP of brand partnerships and head of research Rob Dilworth will be leaving next month.

TheSocial-1

Fall TV: Canadian networks talk up daytime TV

The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.

Im A Barbie girl

CTV and Mattel partner on Ken and Barbie promo for eTalk

CTV’s eTalk entertainment show has snagged an interview with Ken and Barbie, thanks to still photo animation and a promotional tie-up between CTV Brand Partnerships and Mattel.