marketing

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Hacking Porcupine Lake’s marketing campaign

For those who thought a knock-out marketing campaign isn’t possible on an indie-filmmaker’s budget, we challenged two agency execs to prove it’s doable.

Telefilm Canada public assembly

Telefilm put more dollars behind marketing in 2015-16

The federal agency also contributed $60.7 million in production financing across 110 projects this year, according to its annual report.

image from Shutterstock

John Boynton, Shelagh Stoneham leave Rogers Communications

The executive departures come ahead of newly installed CEO Guy Laurence outlining his strategy for change during an internal event for employees on Friday.

Pen and paper (Photo: OrinZebest, Flickr Creative Commons)

Telefilm merges film marketing programs to cut costs

The move is the latest by the agency to cut bureaucratic red tape around the Canada Feature Film Fund to boost audiences at home and abroad.

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Report: ‘Discoverability’ tactics essential to online content success

Audience engagement throughout a project’s development, production and distribution is crucial, according to a new report from the Canadian Media Production Association.