Lauren Richards

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.

AmazingRaceCanada-1

Integration inspiration: Putting a Canuck face on formats

Independent ad industry execs weigh in with how sponsorships and product integrations could work for the upcoming Canadian editions of Big Brother and The Amazing Race.