Jay Ferguson

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Blog: The broadcaster is dead. Long live the broadcaster!

While French media cos are intent on making a splash in the digital space, writes Jay Ferguson, Canada stole the show at the Marseille Web Fest awards.

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Blog: Is there money in Marseille for web series creators?

Guidestones creator Jay Ferguson lands in France to find the fast-growing Marseille festival in transformation. (Guidestones shoot in Marseille pictured)

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Why emotion trumps screen size for online content creators

Should creators tailor their visuals for smaller screens? Jay Ferguson (Guidestones) and other web series producers weigh in. (via Stream Daily)

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Guidestones goes from web experiment to feature thriller

Guidestones: Sunflower Noir puts more focus on narrative elements in the second season, and can now be repackaged as a TV show and feature film.

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Guidestones, dirtgirlworld earn International Emmys

The trophies were handed out to the Canadian digital projects at MIPTV (Guidestones pictured).

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Guidestones’ Jay Ferguson on brand integration to fund web series

“I want to create a genuine business model that creates a profit. There isn’t enough (fund) money to make it sustainable,” the Toronto filmmaker tells Playback about lining up sponsors for next-generation storytelling.

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Guidestones serves a slice of Pizza Pizza branding

The web series’ producer Jay Ferguson says that brand integration in web-based content is less disruptive for viewers, and beneficial for brands to track consumption.

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AToMiC: Canadian web series Guidestones targets online and mobile users, and brand marketers

3 o’clock.tv’s Jay Ferguson tells Playback Daily how product integration is a big part of solving the monetization puzzle for web dramas.

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The rise of the web series

Web series as commonplace as traditional TV series – that’s Jonas Diamond’s vision for the medium.

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iThentic weaves brands into Guidestones world

The prodco’s interactive web series will feature product integrations with Samsung and Major League Baseball.