Helena Shelton

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Upfronts 2012: Helena Shelton picks a CBS hit

The PHD EVP details the network’s four new shows from the New York City presentation, and chooses the one she thinks will be a winner.

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Upfronts 2012: Helena Shelton on ABC’s new offerings

From aliens who leak green goo to Nashville singing stars, the PHD EVP blogs the good, the bad and the strange from day two at the upfronts in New York.

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Upfronts 2012: Helena Shelton on NBC and Fox’s comedic offerings

On day one of the TV presentations, the EVP trading and accountability at PHD says on the comedy front, NBC’s look strong, while Fox’s few new shows are “disappointing.”

Helena Shelton

Witches, ringers and H8Rs: The CW

Shelton’s last day at the upfronts finds her liking Rachel Bilson’s new show and seeing Snooki get her what-for.

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Broke girls and natty gentlemen: CBS

PHD’s Helena Shelton calls out her favourite show of the upfronts (hint: J.J. Abrams) and outlines CBS’s strong new schedule.

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Singing in NYC: Fox and NBC upfronts

Helena Shelton is EVP trading and accountability at PHD Canada. She has been blogging for Playback’s sister publication Media in Canada from the NYC Upfronts.

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TV in 2011: What will it look like?

Media agency executives Sylvia Criger of MediaCom and Lynda Cooke and Helena Shelton of PHD share their predictions for the evolution of TV this year.