Gaye McDonald

French Kiss branded content

Building a branded content strategy

From Playback magazine: Brands want new ways to reach audiences; producers want new financing models. Here, we lay out how the two worlds can be merged.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.

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CBC unveils branded entertainment initiative

Brands and indie producers are urged to pitch ideas for new shows to the program, which was announced at the BCON Expo held in Toronto Thursday.