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MIPCOM 2018 - CONFERENCES - MEDIA MASTERMIND KEYNOTE MATTHEW HENICK ET PARESH RAJWAT (FACEBOOK)

MIPCOM: Can Facebook launch a new genre?

Bunim/Murray’s The Real World is being relaunched as a Facebook-exclusive format and series, customized for the Watch platform.

FacebookWatch

Facebook rolls out Watch platform internationally

Tomorrow’s launch marks the fourth high-profile entrant to the VOD market in Canada this year after CBS All Access, BritBox and Hayu.

IGTV

Instagram launches long-form video app

IGTV will showcase influencer videos, including a cooking show from the most-followed creator on the platform, Lele Pons.

Leigh Riemer

Read the comments (and other secrets to Tasty’s success)

Buzzfeed’s Leigh Riemer shared atypical advice with Atomicon attendees looking to build online audiences.

Kate Ross (L) and Fiona Reid (R) in Chateau Laurier

Chateau Laurier hits the 1 million mark

Geneva Film Co’s James Stewart discusses finding a wide audience for his new web series on Facebook.

MIPCOM 2017 - CONFERENCES - MEDIA MASTERMIND KEYNOTES - RICKY VAN VEEN & DANIEL DRANKER / FACEBOOK

MIPCOM: New players, new opportunities?

As Facebook and Snap offer more insight into their original content ambitions, producers hoping for a windfall of new inventory for original commissions are likely to be disappointed.

FacebookWatch

Facebook launches Watch

With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.

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Shomi premieres new horror series on Facebook

The streaming service is showing part one of the eOne-distributed The Enfield Haunting on the social network.

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Engagement with TV through social on the rise: Seevibes

The report shows a greater percentage of Canadians talk about TV on Twitter than Facebook.

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Havas Media, Seevibes introduce new social TV measurement

Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.

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CBC sharpens Blades narrative with Facebook

The pubcaster is using Facebook tools to include social media posts in the show and measure online audiences against broadcast viewership.

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Stream: Tips on how to engage online

Digital experts from Geek and Sundry, FishBowl Worldwide Media (VP and GM David Beebe pictured) and ChannelMeter shared their best methods on how to build audiences, weighing in on the power and potential of assorted social media platforms.