Bryan Segal

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nextMEDIA: Creators should capitalize on mobile, digital video

“At the end of the day, with video usage, you’re extending [content] reach, not cutting reach,” comScore VP Canada Bryan Segal (pictured) told Playback ahead of the conference taking place Dec. 3 and Dec. 4.

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CMF partners with comScore to measure digital performance

Producers of projects with beta versions scheduled to start after last April 1 will be required to use comScore’s Digital Analytix tool.