Bern Euler

Copied from strategy - CFF

A slightly threatening invitation

The Canadian Film Fest plays on politeness to capture the general population’s interest in its latest promotional campaign.

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Canadian Film Fest’s ‘zombie spot’ makes a splash

The tongue-in-cheek online spot plays on Canuck stereotypes and was named ‘Ad of The Day’ by Adweek.

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Bern Euler on building the Canadian Film Fest’s profile

The festival’s executive director talks to Playback about the draw for the industry and Canadian audiences, and growing the event as a homegrown filmmaking hub.

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Canadian Film Festival goes big and comes home

The fest is back after a three-year hiatus, with sponsors including Astral and TIFF Film Circuit, and a promotional multimedia campaign spanning print, TV and online.