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Guidestones

Guidestones: Sunflower Noir big winner at Vancouver Web Fest

Secret Location and Touchpoint Films’ Whatever, Linda was another multiple award winner at the festival (Guidestones: Sunflower Noir pictured).

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Guidestones’ Jay Ferguson on brand integration to fund web series

“I want to create a genuine business model that creates a profit. There isn’t enough (fund) money to make it sustainable,” the Toronto filmmaker tells Playback about lining up sponsors for next-generation storytelling.

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Canadians recognized by International Digital Emmy noms

Guidestones (pictured), Temps Mort 3 and co-pro Dirtgirlworld – dig it all! are up for digital programming awards, to be presented at MIPTV April 8 in Cannes.

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Secret Location, NFB take two wins each at Digi Awards

Also taking top honours during the ceremony Tuesday night were Smokebomb Entertainment, Blue Ant Media, ZED.TO, CBC and iThentic/3 o’clock.tv and others.

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Guidestones serves a slice of Pizza Pizza branding

The web series’ producer Jay Ferguson says that brand integration in web-based content is less disruptive for viewers, and beneficial for brands to track consumption.

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AToMiC: Canadian web series Guidestones targets online and mobile users, and brand marketers

3 o’clock.tv’s Jay Ferguson tells Playback Daily how product integration is a big part of solving the monetization puzzle for web dramas.

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iThentic weaves brands into Guidestones world

The prodco’s interactive web series will feature product integrations with Samsung and Major League Baseball.