WEB Articles



Shaftesbury launches youth-focused digi agency

STREAMWEB

Shift2, with offices in Toronto and L.A., will specialize in creating branded content for YouTube channels.



iThentic launches simulation game at Stream Market

GAMINGINTERACTIVEMOBILESTREAMWEB

Launching in partnership with the David Suzuki Foundation and Earth 911, GreenYrLife is like FarmVille for the green-minded,



CBC upfront: hellos, goodbyes and ‘new directions’

TVWEB

The pubcaster unveils its fall lineup amidst its ongoing budget crisis, revealing the end of Doyle, a new comedy portal and details on two of its new one-hour dramas.



HGTV Canada and Ikea partner on makeover ‘mini’ series

TVWEB

Produced by Shaw, the two-minute Quick & Easy Room Makeover shows mark the first time Shaw Media held an open casting call for an ad campaign.



W Network looks to make waves with #RippleEffect

TVWEB

The two-episode sample of the digital interactive reality series will allow viewers to interact directly with the show’s subjects via social media. (#RippleEffect’s Nina pictured)



Youth Media Alliance award winners announced

INTERACTIVETVWEB

The French-language Awards of Excellence recognize achievement in TV programming and digital content for youth. (Les Argonautes pictured)



Social TV analyst Seevibes closes $1M financing

MOBILETVWEB

The Montreal-based company plans to use the infusion of cash to further its international expansion.



CBC News to launch multi-platform D-Day project

TVWEB

The project will help reach audiences who may not otherwise watch a special television broadcast, said exec producer Michael Gruzuk.



TSN leverages in-house production for Canadian Tire content deal

STREAMTVWEB

Nathalie Cook, TSN’s VP of sales and brand partnerships, discusses the broadcaster’s content deal for Sport Chek and the corporation’s namesake retail brand.



New OTT platform ScreenHits aims to fix broken pilots

STREAMWEB

Every six months, 50 failed pilots from around the world will be available for on-demand viewing, with the potential to have brands sponsor additional episodes.

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